Publishing posts to Facebook is straightforward with Social Planner, which gives you several ways to create and schedule content. Whether you're writing a post from scratch, uploading content in bulk via CSV, or using features like Content AI, you can manage and optimise your Facebook posts with ease. This guide walks you through each step, from typing your content to scheduling posts and submitting them for approval.

New Social Post

To publish a Facebook post, go to the Social Planner within the Marketing section of your account, then click the blue "New Post" button.

You'll then see several posting options, including Social Planner Templates and Content AI. This guide covers creating a new post and uploading a CSV file to publish a Facebook post.

Create New Post

Click the "Create New Post" button from the dropdown menu.

Post To

From the "Post To" dropdown, select the Facebook account you'd like to publish to. This dropdown shows all the linked Facebook accounts associated with your platform, so you can pick the right one for your intended audience.

Type Content

Type your social content, rich media, hashtags, and anything else you'd like to include in this field. You can add formatting like bolded and italicised text, images, and videos.

Follow up Comment

The "Follow up Comment" feature lets you optimise engagement by enabling a comment to appear shortly after a post is published. This works across Facebook Pages, Facebook Groups, Instagram Business Accounts, LinkedIn Profiles, LinkedIn Pages, and X (formerly Twitter) Accounts.

Advanced Options

Under Advanced Options, you can apply your watermark to images, choose categories for better organisation, and add tags to improve searchability and categorisation of posts. You can also choose whether your post should be published on your feed or as a reel.

Post Preview

Preview your content before publishing to check accuracy, layout, and overall presentation. This lets you catch any errors, confirm your messaging aligns with your brand, and make sure everything displays correctly.

Post

When you click the "Post" button, you'll have four sending options:

  • Post Now: Sends the post to the selected account immediately.
  • Schedule Post: Schedules the post for a later date or time. Choose the date and time from the calendar and time slot.
  • Send Post for Approval: Sends the post to another team member for approval. Choose the date and time, select an approver, and add any notes you'd like to include.
  • Schedule Recurring Posts: Automates posting at regular intervals, such as daily, weekly, monthly, or yearly. You can set specific time frames and select particular days for posts to repeat, keeping engagement consistent across social media platforms.

Save for Later

You can also use the save for later feature to save your post as a draft for further editing.

Upload from CSV

You can upload a post via CSV as well. After clicking the "New Post" button, select "Upload from CSV" to go to the upload page.

Upload

  • The date format accepted is YYYY-MM-DD HH:mm:ss; you can use the 24-hour format. (example 2025/05/23 20:15)
  • The Text column supports captions and hashtags.
  • The link column is an OG meta tag and accepts one link.
  • The image and video column accepts multiple images and videos, comma-separated. For GIFs, only one GIF is supported.
  • CSV import supports up to 90 posts per CSV.

Once the CSV is uploaded, click Next.

Select Socials

Select the Facebook account you'd like to publish to. This dropdown shows all linked Facebook accounts associated with your platform, so you can choose the right one for your intended audience.

Send for Approval

Submit the posts in the CSV for review by a designated approver before they're scheduled for publication. Tick the checkbox and select the relevant people.

Once you click 'Create,' the contents of the CSV will be ready for review or scheduling.

Social Planner simplifies publishing Facebook posts, giving you several ways to create, schedule, and manage your content. Whether you're drafting posts from scratch, uploading content in bulk, or using features like post approval and recurring schedules, you have full control over your social media strategy.