Marketing is a numbers game; you always want to reach the largest number of people at the lowest possible cost. Validating the numbers you're reaching out to makes your SMS marketing more efficient by flagging any number that can't receive SMS, so you can decide what to do next.

Adding the Number Validation Trigger

To start automating your response to these errors, set up a new workflow trigger. Click "Add New Trigger", search for and add the Number Validation option.

Filters

You can add filters within the trigger by clicking the "Add Filter" button.

Number Is

In the first dropdown, under Standard Field select "Number Type". You can specify the error type in the second dropdown, such as "Not Valid" for invalid numbers or "SMS Incapable" for landlines.

📌Note: For easy identification, name your trigger accordingly, e.g., "Not Valid" or "SMS Incapable."

Adding Multiple Triggers

You can add multiple triggers within a single workflow to handle different types of errors separately.

For instance, you can create one trigger for "Not Valid" errors and another for "SMS Incapable" errors. This lets you take more targeted action based on the specific error encountered.

Implementing If-Else Actions

To refine your workflow further, consider using If-Else actions:

  • These actions let you split the workflow based on the type of error detected.
  • For example, if the error is "Not Valid," you might instruct your team to try contacting the person by email instead.
  • Alternatively, if the error is "SMS Incapable," the workflow could suggest calling the contact, as the number may still be a working landline.

Practical Applications and Tips

  • Team Notifications: Use the workflow to automatically notify your team about the nature of the error and suggest alternative contact methods.
  • Maintaining CRM Health: Automating responses to validation errors helps keep your CRM account in good standing by avoiding repeated contact attempts with unreachable numbers.

By using the Number Validation Trigger, you can streamline your SMS marketing, avoid unnecessary costs, and make sure your messages reach the right people. It's a simple addition that keeps your contact lists clean and improves overall campaign results.

Frequently Asked Questions

Q: What if I encounter errors setting up the workflow?

  • Make sure you've applied filters correctly and named your triggers clearly. Checking the specific error messages can also help identify what needs adjusting.

Q: Can I customise actions based on different errors?

  • Yes. By using If-Else actions, you can tailor your workflow to respond differently to each type of validation error.