The Modify Contact Engagement Score action lets you adjust a contact's engagement score based on their interactions and behaviour. This score is typically built from factors such as email opens, clicks, website visits, and engagement with marketing materials. Add the triggers that best suit your needs.
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Action Name
Update the action name to accurately reflect its intended purpose.
Adjustment
When modifying the engagement score, you can choose to either increase or decrease the score based on the contact's level of interaction. Increasing the score reflects strong engagement, such as frequent email opens, clicks, or website visits, indicating a higher likelihood of conversion. Decreasing the score is appropriate for contacts with minimal interaction or declining engagement, signalling a lower probability of conversion.
Points
Enter the amount by which the score should be adjusted. Factors that have a direct impact on conversion likelihood should result in a more significant score change, while less influential factors should lead to a more moderate adjustment. This customisation allows for more effective lead prioritisation and enables the tailoring of follow-up strategies based on real-time engagement data.
By modifying the engagement score, you can better identify high-potential leads and prioritise follow-up efforts to optimise conversion rates.