Spintax allows you to create multiple variations of an email using a single template. Instead of sending the same message to every recipient, the CRM randomly selects from the variations you provide each time an email is sent. This makes your emails feel more natural, reduces repetitive messaging, and lets you personalise outreach at scale.

Spintax can be used across most email builders, including Conversations, Bulk Actions, Workflows, and the Email Builder. It's especially useful for cold outreach, follow-up emails, appointment reminders, and other automated communications where message variety can improve engagement.

How to Use Spintax

Open the Email Editor

Open the email you want to edit in any supported email builder.

Add Your Spintax

Create your variations using the following format:

`` {SPIN|Option 1|Option 2|Option 3} ``

Separate each variation with a pipe (|).

Example:

`` {SPIN|Hey|Hi|Hello} {{contact.first_name}}, ``

Save Your Email

Save your email or template after adding your Spintax.

Each time the email is sent, the CRM automatically chooses one of your variations, creating a unique version of the message for each recipient.

Use Contact Fields and Custom Values

Spintax supports Contact Fields and Custom Values, allowing you to personalise each variation even further.

Example using Contact Fields:

`` {SPIN|Hi {{contact.firstname}}|Hi {{contact.lastname}}} ``

Possible outputs:

  • Hi John
  • Hi Smith

Example using Custom Values:

`` {SPIN|Learn more about {{customvalue1}}|See how {{customvalue2}} can help your business} ``

Possible outputs:

  • Learn more about Website Design
  • See how Website Design can help your business

Common Spintax Examples

Greetings

`` {SPIN|Hey|Hi|Hello} {{contact.first_name}} ``

Appointment Reminders

`` {SPIN|Just a reminder|Friendly reminder|Quick reminder} about your appointment tomorrow. ``

Follow-Up Messages

`` {SPIN|Checking in|Following up|Wanted to circle back} on our previous conversation. ``

Calls to Action

`` {SPIN|Would you like to learn more?|Interested in hearing more?|Want to schedule a quick call?} ``

Email Content Variations

`` {SPIN|Thanks for your interest|Appreciate your time|Thanks for connecting with us} ``

For the best results, use Spintax to vary complete phrases or sentences instead of making only minor word substitutions. Combining Spintax with Contact Fields and Custom Values creates more natural, personalised emails while helping reduce repetitive content across large campaigns.

Spintax is a powerful way to create variations, test different messaging styles, and improve the overall quality of your automated communications, all from a single email template.