This guide covers setting up upsell pages to maximise sales. With upsell strategies in place, store owners can present additional products to customers after they've completed checkout.
Implementing Upsell Strategies
Creating an Upsell Page
Start by opening an existing store or creating a new one in the Sites section of your account.
Create a new page dedicated to upsells, separate from your existing store pages. Add a full-width section, columns, and a row.
Adding the Upsell Element
Click the "Add Element" button, then drag and drop the Upsell element into the row.
You can include multiple upsell components within different columns to showcase a variety of products.
Configuring the Upsell Element
Select the upsell element to access its configuration settings. You can enable or disable shipping charges for each upsell product by toggling the setting within the builder preview. When enabled, customers can choose from available shipping rates in a dropdown menu.
In the Upsell settings, search for and select the desired product. Then configure the Sale Action, which determines where customers are sent after clicking the "Buy Now" button. Options include redirecting to another upsell page or the Thank You Page.
Adding a Skip Action for the Upsell Page
To let customers bypass the upsell, add a button with an action that redirects them directly to the Thank You Page. This gives flexibility to those who don't want to purchase additional products.
Configuring the Checkout Page
Use the Page Switcher to open the builder for the Checkout Page.
Then update the Checkout Page settings by selecting Sale Action as "Go to Page" and linking it to the newly created Upsell Page.
Adding upsell funnels to your store is a straightforward way to increase your average order value and raise awareness of your products.
✍️Important Notes
- If a customer purchases an upsell product, it will generate a separate order.
- To provide a smooth customer experience, ensure a skip button is available. Without it, users may be forced to purchase an upsell product to proceed to the Thank You Page.