A Pay-Per-Lead (PPL) programme is a performance-based commission model where affiliates earn a commission for each lead they refer, rather than receiving payouts only when a sale completes. This is different from the traditional pay-per-sale model, which rewards affiliates only on a completed sale.

PPL programmes often offer lower commissions per lead, sometimes as little as $0.01, but they can be more cost-effective overall. Affiliates tend to generate more leads than sales, since encouraging visitors to take a small action is generally easier than converting them into customers. That said, costs can add up quickly if the bar for generating a lead is low, such as:

  • Form Submission
  • Calendar Booking
  • Survey Submission

Why It Matters

  • Cost Efficiency: PPL programmes typically feature lower per-lead commissions, which can help keep overall costs in check.
  • Increased Lead Generation: Affiliates are likely to generate more leads than sales, giving you more opportunities for customer engagement and growth.
  • Improved Flexibility: These programmes allow for customisable commission structures with multiple tiers, supporting a variety of actions to suit your business objectives.

Enabling Pay-Per-Lead for Your Affiliate Campaigns

Create a New Campaign

Begin by creating a new affiliate campaign.

Select Source Type

Choose Forms, Surveys, or Calendars as the source for your campaign, then configure the source details. The Pay-Per-Lead model currently supports these three sources.

Enable Pay-Per-Lead

Navigate to the Commissions tab and select the Pay-Per-Lead option.

Set Per Lead Commission

Toggle on the Pay-Per-Lead option and set the commission amount affiliates will receive for each lead they generate.

Configure Advanced Commission Settings (Optional)

If needed, set up Multiple Tiers under advanced commission settings to further customise the commission structure.

Add Campaign Description & Assign Affiliates

Assign the affiliates who will participate in this campaign.

Review & Finalise

Review the additional settings, make any necessary adjustments, and then publish your campaign.

Tracking Leads and Commissions

Once the campaign is live, commissions are generated automatically for affiliates as they produce leads. These leads and their corresponding commissions can be tracked in the Commissions tab within the affiliate's profile page. The Product column will display "Lead Commission" to indicate the source of the commission.

Following these steps, you can put a Pay-Per-Lead programme in place to drive lead generation and get more from your affiliate campaigns. The model offers flexibility and cost efficiency, and it can be tailored to align with your business objectives.