A brand board is a set of brand guidelines that defines design elements such as colours, typography, and imagery. It helps maintain a consistent brand identity across emails, funnels, and other marketing materials. Brand boards are an essential tool for keeping your brand's visual identity organised and coherent. This article walks you through creating and customising your brand board, so your brand's look and feel stays consistent across all platforms.

Why You Need a Brand Board

  • Brand Consistency: A brand board brings together all your visual elements, ensuring your logo, colours, and fonts are applied consistently across your website, emails, and social media platforms.
  • Time Efficiency: With a brand board, you can access your brand assets quickly without hunting for files or trying to remember colour codes. This streamlines the creation of new materials, making the process faster and more efficient.
  • Simplified Management: Managing your brand's visual elements becomes much simpler with a brand board. It lets you quickly find and use your logos, colours, and fonts, keeping all materials on-brand.

How to Create a Brand Board

Creating a brand board is straightforward. Follow these steps:

Access the Brand Board Section

Go to the Marketing tab from your dashboard and select Brand Boards.

Start a New Brand Board

To start a new brand board, click the "New" button, and choose either a template or start with a blank board by clicking "Continue."

Name Your Brand Board

Update the name of your brand board to accurately represent the configured brand identity.

Click the edit icon in the logo section to select your logo images from the media library. You can upload up to two logos.

Add Your Brand Colours

For brand colours, go to the Colors section and click "Add" to include your brand colours; you can add up to 10 colours. Click on each colour to edit, and rename them as necessary.

Set Up Your Fonts

Set up your fonts by navigating to the Typography section and clicking "Add" to choose your brand fonts. You can include up to five fonts, selecting each from the drop-down menu.

To save your changes, select the "Save Board" option in the upper right-hand corner of the page.

With your brand board complete, all your branding elements will be neatly organised and easy to access, making it simple to maintain your brand's visual consistency.

Frequently Asked Questions

Q: Will changing the colours in the brand board retrospectively change colours in existing emails or funnels?

  • No, changes made to the brand board colours will not retroactively update existing emails or funnels. The brand board's colour section is for quick access, and the updated colours will only affect future designs.

Q: What is the limit for adding colours and fonts in a board?

  • You can add up to five fonts, 10 colours, and two logos to a brand board.

Q: Where will I see the logos added?

  • A folder with the Brand Board name will be created in your media library for quick access. You may also delete old logos from the media library if needed.