Brand Voice lets you define your brand's communication style and apply it consistently across AI-generated content. Whether you're creating campaigns, emails, or landing pages, Brand Voice keeps your messaging on-brand and builds trust at every customer touchpoint. Read on to learn how to set it up.

Benefits of Defining Your Brand Voice

  • Efficiency: Eliminate repetitive manual inputs by predefining your tone.
  • Alignment: Keep content on-brand and aligned with your messaging strategy.
  • Improved AI Output: Boost the quality and consistency of AI-generated content with clearer direction.

How to Create a Brand Voice

To create a Brand Voice, navigate to the Marketing section and select Brand Boards. Then select the Brand Voice tool.

From here, click on Add Brand Voice to start building your voice, then choose the Start from Scratch option. This lets you manually input your brand's specific communication elements.

You'll then be prompted to complete a form. Start by giving your Brand Voice a clear, identifiable name for easy reference.

Next, complete each section of the form with the relevant details.

Here is a breakdown of each section:

  • Business Information: Key details that outline what your brand is about.
  • Brand Values: The core beliefs and principles that define your identity.
  • Tone and Style: Guidelines on how to communicate with clarity, personality, and professionalism.
  • Intended CTAs: The actions you want your audience to take after engaging with your content.

These inputs tell your AI tools how to interpret and replicate your brand tone in generated content.

Once you've completed each section, click Save to store your Brand Voice.

If you have created multiple voices, you can set the desired one as the default within this window as well.

Alternatively, use the three-dot menu next to each one to set a default Brand Voice, which will be used automatically in supported tools like Content AI.

With seamless AI integration, you can generate content that sounds uniquely yours, saving time and eliminating inconsistency. This leads to stronger brand recognition, more cohesive customer experiences, and increased credibility. Set up your Brand Voice today to sharpen your communications and keep your audience engaged.

Frequently Asked Questions

Q: Can I have multiple Brand Voices? Yes. You can create and manage multiple Brand Voices within a single location to accommodate different campaigns or audience segments.