How to Batch Schedule Email Campaigns

Batch Delivery (Drip Mode) in Email Marketing lets you send campaigns in timed batches rather than to your entire audience at once. This keeps traffic to your website or funnel manageable and takes the pressure off your server.

Before You Begin

Ensure the following before diving into the batch email campaign scheduling process:

1. 1
   Create an email template for the campaign.
2. 2
   Verify the domain to send emails.

Creating a Batch Email Campaign

Follow these steps to create a batch email campaign:

Create Campaign

Navigate to Marketing > Emails > Campaigns. Click the " + New" button to create a new campaign.

Select Email Template

Choose the template for your email campaign. Preview options are available for template verification.

Design Your Content

Open the email builder to design your content and add what you need for the campaign. The Email Builder has straightforward tools for creating good-looking emails, whatever your experience level.

Send or Schedule

After designing your email, click on "Send or Schedule."

Sending Options

1. 1
   Add the start date of the campaign.
2. 2
   Specify the batch quantity.
3. 3
   Set the frequency by adding the repeat interval (days, hours, minutes, seconds).
4. 4
   Uncheck days when you don't want to send the batch delivery email campaign.
5. 5
   Add specific start and end times.

Sender Information and Subject

1. 1
   Add the email address to which you want to send the campaign.
2. 2
   Add the Sender name for the recipients to see.
3. 3
   Add the email's Subject line; this is required for sending. You can use AI to generate it for you.
4. 4
   Add a short preview text to be displayed on the first look at the email.

Select the contacts you want to send to. If you're using a Smart List or Tag, you can choose to limit the send to the contacts currently in that list, or include anyone who joins it before the scheduled send time.

1. 1
   Enable click tracking to see how well your campaign is performing. You'll get a full breakdown of which links were clicked, how often, and which contacts engaged with them.
2. 2
   You can also enable UTM tracking to apply UTM parameters to your campaign by default.
3. 3
   Toggle on "Add Tags" in the Batch Schedule screen to automate tagging for segmented batches based on interactions, using triggers and tags to personalise campaigns and optimise audience engagement.
4. 4
   Automatically resend emails to those who haven't opened them. Adjust timing, track status, or cancel as needed to improve engagement and efficiency.

Once you're happy with the settings, click Review and Schedule to start the campaign.

Sending in timed batches helps you manage traffic and reduce server load. With these steps, you're set to create, schedule, and optimise your batch email campaigns so they reach your audience at the right time.

✍Important Notes

• Verify campaign details, execution date, time, and time zone before scheduling.
• The system allows deletion or rescheduling of the email campaign. Rescheduling is permitted up to one hour before the scheduled send time.