Your Social Media helps you reach new audiences and grow your online presence. However, the biggest obstacle to staying relevant is consistency, which can be difficult to maintain. Category Queues are one of the best tools available to you for keeping that frequency up.
Why Should I Use Category Queues?
This passive tool breathes new life into older content by grouping posts by theme so they are automatically repurposed over time. It gives you an easy way to reorganise your marketing strategies or prioritise other tasks without losing your audience.
Additionally, since some algorithms prioritise recently posted content, this will extend its lifespan and ensure it receives the maximum exposure. It's a great opportunity to highlight important announcements, promotions, or valuable resources, and to reinforce your brand's message and key points.
How to Create Evergreen Content Buckets
Creating Categories
Navigate to the Social Planner in the Marketing section, and click the gear icon to access the settings.
Switch to the Categories tab and click Add New Category.
Give a name to your category, pick a colour for it, then click Add.
Adding Posts to Categories
To add a post, start by creating a new post as normal.
Once you're inside the post-builder and have selected the socials you want to post to, scroll to Advanced Options.
Choose a category to add the post to, then publish or schedule it.
📌Note: You can only select one category for each post.
Alternatively, you can select "Add to Queue" when creating a post.
Then select the social category from the dropdown menu and click Add to Queue.
Posting With Category Queues
Navigate to the Social Planner inside the Marketing section, click +New Post, then select Category Queue.
Select a category from the drop-down menu.
Check the box next to the preferences to enable them. These options are:
- Future Posts Queuing: Adds new content created in the category to the queue.
- Prioritize New Content: The new content will go to the front of the queue and be published first.
Select the preferred Days by clicking them, then add the times you'd like the content to be posted.
Click the plus sign icon to add more times if you'd like to post more than once a day.
Review and edit the Media or Content of the posts as needed. Drag and drop the posts to reorder the queue. You can click the plus sign to add post variations, or reset the post to start over.
Once satisfied, click Queue Posts to schedule the content.
How To Manage Queues
In the Social Planner tab switch to the content section. Select the Category Queue area to access your publishing lists.
Toggle the button to pause or restart a posting list.
Click the three dots next to your desired category to edit its content or delete the queue.
The scheduled posts will keep your brand present, consistent, and relevant even when you take a break from social media, giving you a hands-off approach to content that frees you up to focus on new ideas or managing new leads.
A Few Helpful Notes
- If the option Enable Future Post Queuing is not enabled, future posts will not be included.
- Category queues can be paused or resumed at any point, and they will post on the closest day of the week you selected.