Content AI is an AI-powered writing assistant that helps you produce social media content more quickly and consistently. You can generate posts that match a specific tone and set of keywords, and create several variations at once.

To create a new social media post using Content AI, click the blue New Post button in the Social Planner and select Content AI.

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A pop-up will appear where you can enter your generation prompts.

  1. Use Brand Voice: Enable Brand Voice to apply settings from a configured Brand Voice to the content you want to create.
  2. Content Title: Enter the name of the topic or category of content, such as "Content Marketing."
  3. Provide a Brief Description: Type a brief post description here. For example, "short-form videos are changing the marketing trend in social media marketing strategies."

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  1. Add Keywords: Enter keywords such as "short-form videos, marketing, strategy, content generation." Press Enter after each keyword.
  1. Writing Tone: Choose a writing tone from options like Funny, Excited, Casual, and others. If you selected a Brand Voice, the configured tone will be shown here.
  1. Number of Variations: Choose how many variations you'd like created, from 1 to 5.
  1. Length of the Content: Set the length of the content that will be generated based on your prompt description.

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Generate Content

Once you're ready, click the Generate button. This will produce content variations based on the title, description, keywords, and writing tone you provided.

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To edit the prompt, click Generate new content and you'll be taken back to the content generation page.

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Click the Copy button beneath the variation you want. It will appear in the text box in the right corner of the page for preview and editing.

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Create Content AI Post

Click Continue to go to the Post Builder. From here you can choose which social media channel to post to, edit your content, and either publish straight away or schedule it for later.

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Content AI gives you everything you need to draft, refine, and publish across your social channels, whether you want to keep a consistent brand voice, try out different tones, or simply save time on content creation.