Trigger links are designed to start a response based on what and where a customer clicks. Given their practical applications, trigger links are most commonly used in campaigns, emails, funnels, and websites. Understanding exactly when and why the trigger should occur will improve campaign deliverability and effectiveness. For example, you could have a website entry geared towards an account conversion which triggers an automated onboarding process for successful shoppers or encourages quick purchases with cart abandonment triggers for potential buyers who leave merchandise in their digital carts.

📌NOTE: Depending on your user permissions, you may not have access to all of the components.

To access and create Trigger Links, go to the Trigger Links tab inside the Conversations.

If you're looking for a specific trigger link, try using the search bar. Enter specific keywords to find the right link for your needs.

  1. Name: Trigger links are displayed alphabetically on this page, making it easy to locate them quickly. They're shown in the far left column, so you can navigate and filter through your triggers to find what you need.
  2. Link URL: When you create a trigger link, the destination URL is listed in the Link URL column. Each trigger link has its own special, unique URL that differs from the destination URL for tracking purposes, so you can measure user behaviour and understand customer journeys.
  3. Link Key: The Link Key column displays a unique identifier for each trigger link, so you don't need to go elsewhere to retrieve it.
  4. Date Added: This column displays the date and time the corresponding Trigger Link was created, helping you identify the most recent version of any duplicate links.
  5. Actions: To edit or delete trigger links, just click the right icon. Click the pencil icon to edit; a popup will appear letting you edit the trigger link. Or click the bin icon to delete; note that this action can't be undone once it's complete.

Creating a new trigger link is straightforward. Click the "Add Link" button to get started. A popup will appear for you to fill in the trigger link details.

In the popup, click on the box under Name to give your trigger link a name. Choose a name that clearly describes what the trigger represents; you might use naming conventions to keep things organised.

Paste the URL you want to trigger in the box under the Link URL option. Save the Trigger link by clicking the "Save" button.

You're now ready to start using your Trigger Links. They'll help you keep track of your contacts' activity whilst maintaining external traffic. You can set the trigger link to go to any web page; just type the corresponding URL in the box and you're on your way. You can add it to your conversations, email templates, and more.