Including a Call-to-Action (CTA) in your emails is a well-proven way to improve conversion rates. The button element gives your audience a clear next step, whether that's visiting your website, downloading a resource, or making a purchase.
Adding A Button Element
Drag the button element from the menu on the left side.
Once placed, the element's settings will appear where the element menu is. You can also access the edit options by clicking the pencil icon.
Editing The Button Element
Enter the button text to start. Then adjust the font to your liking by selecting the typography, font size, typographical emphasis, and colour.
Choose the button action from the dropdown menu, where you can select URL, mail, file, telephone, or other and fill in the appropriate information for your selection.
Pick an alignment option for your button. If you'd like your button to take the full width of the email, use the toggle to turn it on.
Click the colour picker to select a colour to make your button stand out. If you don't see a colour you like, click + Add or enter the hex code.
Toggle on the border option to add and customise your button's border.
To adjust the radius around your button, use the number field or the slider to set it to your preference.
Finally, adjust the padding around your button. You can adjust the padding on the top, bottom, left, and right to get the best positioning.
Use this feature to drive engagement and optimise your email campaigns for success.