Creating an email template is key to streamlining and standardising your communication efforts. Templates help you maintain consistency in branding and messaging across campaigns, so your emails stay aligned with your overall marketing strategy. Using pre-designed, customisable, or blank templates saves time, improves the professional appearance of your communications, and helps ensure each message lands well with your audience. That consistency supports a cohesive brand image and drives better engagement and conversion rates.
When you're ready to create a new email template, click the +New button within Marketing > Emails > Templates. You can choose from the following options:
- Create Template from Existing Campaign
- Email Marketing Templates
- Blank Template
- Import Email
Create from Existing Campaign
With this option, you can select an email template from a previously sent or scheduled campaign, duplicate it, and modify it to suit your new messaging.
To edit the duplicated template straight after it's created, enable the "Open Template Builder When Done" option.
Email Marketing Templates
Choose from a range of pre-designed templates when creating a new email. This streamlines the process by giving you professionally designed, customisable starting points that can be tailored to your specific campaign needs, saving time and keeping your email marketing consistent.
Blank Template
This option gives you a blank canvas with complete freedom to design and customise the email layout and content to your specific requirements, without any predefined structure or elements. You can build using the visual drag-and-drop design editor, the code editor, or the plain text editor.
Design Editor
The Design Editor lets you create visually appealing emails by dragging and dropping elements into the workspace for an intuitive design experience. You can customise your email templates to reflect your brand's look and messaging, giving them a professional, polished finish.
Code Editor
The Code Editor gives you greater flexibility and precision in designing email layouts. It lets you implement advanced design elements and personalised styling that may not be achievable through a standard drag-and-drop editor, so you can tailor your emails exactly to your specifications.
Plain Text Editor
The Plain Text editor is for creating simple, text-only emails. It's ideal if you want to send straightforward messages without any formatting, images, or HTML. Plain text emails are often preferred for their high deliverability rates and compatibility across all email clients, providing a clean, direct way to communicate important information.
Import Email
This option lets you bring in pre-designed templates or content from external systems, making it easier to migrate and integrate your existing email marketing materials into the platform. You can import from Mailchimp, ActiveCampaign, or Kajabi.
With a clear picture of each available option, you're ready to start building email templates that engage and connect with your customers.
Learn more about email templates by reading the other articles in this section!