Gauging the effectiveness of your WhatsApp templates is key to optimising your communication strategies. These insights give you a comprehensive view of their strengths and weaknesses, helping you keep costs down and maintain strong customer retention. Let's get into it.
How to view WhatsApp template insights
Start by navigating to the Templates tab inside the WhatsApp section of your settings.
Search for the template and click "Reports."
This will show you the insights for the selected template, divided into Deliverability and Button Clicks.
Deliverability
This gives you data on the effectiveness of your template, including how many messages you've sent, how many have been delivered, and how many were opened. To access these metrics, click on Deliverability then select a Start Date and End Date.
Button Clicks
These let you analyse the performance of templates categorised as MARKETING or UTILITY based on the amount of interaction they receive. To access them, click on Button Clicks.
Your analytics give detailed insights into the performance of your messaging templates, helping you optimise your WhatsApp communication strategies, keep costs low, and maintain high response rates.