Trigger links let you make data-driven decisions and improve how you engage with customers.

By using trigger links in your automation, you can track and analyse who clicks on your links, when they do so, and how often. That data gives you a clearer picture of your audience's interests and behaviours, so you can tailor your marketing strategies accordingly.

You can also fire off workflows, wait steps, or if-else conditions based on trigger link clicks, creating personalised and dynamic customer experiences that drive stronger engagement and higher conversion rates. Use the "trigger link clicked" feature to get more from your automation.

Feature Key Points:

• Create trigger links under the "conversations" or "marketing" tabs to enhance your marketing strategies and automation.
• Use trigger link codes in your emails and SMS messages to track customer engagement and gain insights into click behaviour, timing, and more.
• Access statistics and analysis of trigger link clicks in the Analyse tab to understand audience preferences and spot trends.
• Integrate trigger links into your automation to trigger specific actions or workflows based on customer interactions, creating personalised and dynamic experiences.
• Use automation wait steps to optimise timing and engagement, letting the system wait until the contact clicks the trigger link before continuing.
• Implement wait steps and if-else branches in your automation to customise responses based on click behaviour or time elapsed, ensuring targeted follow-ups and timely interactions.

Feature Benefits:

• Trigger links give you valuable insights into customer behaviour, helping you understand what content resonates with your audience and how they engage with your marketing.
• By tracking who clicks on trigger links and when, you can create personalised customer experiences, tailoring your messaging and offers to individual interests and preferences.
• Analysing trigger link statistics in the Analyse tab helps you identify which links are most and least clicked, so you can refine and optimise your marketing strategies.
• By incorporating trigger links into automation workflows, you can automatically trigger specific follow-up actions based on customer interactions, keeping your engagement timely and relevant.
• With wait steps and if-else branches, you can configure the system to wait until customers click on trigger links or a certain amount of time has passed, improving engagement rates and conversion opportunities.
• Using trigger links strategically in emails and SMS messages helps you drive sales and conversions by delivering targeted offers at the right moment.