There are two ways to view audience details, each giving you useful insights to better understand your target demographics. Both options let you dig into your audience data so you can refine your advertising strategies, improve ad targeting, and get better results from your campaigns.
Why It Matters
- Increased Transparency: Access detailed insights into audience composition, providing enhanced visibility.
- Streamlined Troubleshooting: Simplify troubleshooting with easy access to audience summaries and more precise error messages.
- Improved Decision-Making: A deeper understanding of your audience enables more accurate targeting, optimises campaigns, and drives better performance.
How to View Your Audience Summary
From the Audience Tab in Ad Manager Settings
Go to the Audience tab in the Ad Manager Settings.
Click the ellipses (⋮) next to any audience and select View.
A detailed summary will appear, showing the audience's composition and other relevant details.
From the Campaign Builder Flow
Alternatively, go to the Intended Audience section within the campaign builder. Select Lookalike or Retargeting to see the respective lists of lookalike and custom audiences.
To view an audience's details, click the eye icon next to the audience name to open a summary modal.
Using the audience summary gives you a clearer picture of your audiences, helping you make better decisions and improve campaign outcomes.