The Events tab in Stores lets you view and configure events for sending tracking data to Meta via Facebook Pixel and the Conversion API. This integration improves the platform's ability to track and optimise advertising campaigns, even for users who have disabled cookies, so you get more accurate and consistent campaign performance.
To access the Events details for a specific store, go to the "Stores" tab, select the store you want to review, and then click on "Events" to view detailed events data for that store.
Adding Events
To add a new event, click the +Add Event button in the upper right-hand corner. You'll be prompted to enter the Pixel ID and access token, configure the access level, and select the events to be captured. You also have the option to send event data via the Meta Conversion API to improve tracking accuracy and campaign optimisation.
Events Table
The events table shows the following information:
- Pixel ID: Displays the unique ID of the Facebook Pixel that has been added.
- Access Token: Shows the access token used for authentication and data access.
- Tracking Level: Indicates whether tracking is applied to the entire store or specific pages.
- Events Being Tracked: Lists the events that are currently being tracked and captured.
By tracking events accurately, you can improve the effectiveness of your ad campaigns and get better results. View and update your event settings at any time to keep your store's performance optimised.