Funnel personalisation involves customising digital content to align with your business objectives. This includes incorporating brand elements such as logos, colours, and custom values, among other features. By personalising your funnel pages, you can significantly improve the user experience, ensuring your communications are more engaging, relevant, and aligned with your brand identity.

Implementing Personalisation on Funnel Pages

To get started with personalisation on your funnel pages, follow these steps:

Navigate to the Funnels section in your account by clicking on the "Sites" menu on the left sidebar. Create a new funnel from scratch or using an existing template. If you already have a funnel you'd like to personalise, open the funnel editor by clicking the name of the funnel.

Add a new funnel step, then include the sections, rows, and columns that align with your vision.

Adding Elements

Start by adding a navigation menu to give visitors easy access to key sections of your site. You can also add your logo to the navigation menu by selecting the image from your media library.

Add a headline, sub-headline, and paragraph text to communicate the services you offer. The headline should capture attention with a clear, concise statement that highlights the core message. The sub-headline can then provide additional context, elaborating on the main message to encourage further reading. The paragraph text should then offer a fuller explanation, outlining the benefits, features, or unique aspects of your services.

Double-click in a text box field to personalise it. A horizontal panel will appear with options to bold, underline, hyperlink, add "Custom Values", and perform other functions within the element.

Open the Custom Values panel to dynamically add special offerings, or the business name, email, or phone to the page.

Make sure the text aligns with the overall style of your page by using your brand colours, to maintain consistency throughout.

📌Note: Brand colours must first be added in the Marketing > Brand Boards section of your account.

You can also add images, videos, and other media to showcase your company's work, highlight your product offerings, or simply display visuals that fit your brand's aesthetic. These elements help create a more dynamic, engaging experience, making your content more visually appealing and informative.

Add the Social Icons element so visitors can see the different ways to connect with you.

For even more personalisation, you can include Custom CSS. This lets you fine-tune the design and styling of your funnels, giving you complete control over the look and feel of your pages beyond the standard customisation features.

If you want to apply this personalisation across multiple funnels, save your sections as templates or global sections. This keeps customisation consistent across different funnels, saving time and ensuring uniformity throughout your pages.

Explore the other elements to make the most of funnel personalisation, then click the save and publish buttons to retain your changes and apply the personalisation.

Personalising your funnel pages is a great way to improve the customer experience and strengthen your business's presence. Keep experimenting with different touches to find what works best for your audience.

Troubleshooting Tips

  • After implementing personalisation, always test the funnel by submitting a form or completing the action required to reach the personalised page.
  • If the personalisation does not display as expected, ensure that you have saved and published the page and the personalisation is set to be visible on the device it is being tested on.