Different platforms have unique audiences, content formats, limitations, and engagement strategies. A single post can be a starting point for building the perfect version for each platform, making sure it resonates with the specific demographics, behaviours, and preferences of users on each one.
Here's how to do it.
Creating a Post
Navigate to the Social Planner tab inside the Marketing tab and create a New Post.
Select the pages you want to post to.
Create your base post as normal, adding your caption, image, video, etc. Once your base is ready, toggle Customize for each channel to start personalising.
Switch between channels by clicking on their logo at the top. This lets you make changes to individual posts without affecting the others.
When using this mode, you'll need to select the social media channel first to access the channel-specific options.
Customise each post by adding different captions, images, or videos per channel. This lets you tailor your content to each platform and increase engagement.
Once you're happy, post immediately or schedule for later. The post will publish across all selected channels at the same time.
Customising your posts shows your audience that you're putting thought into what you share with them, and gives you a more strategic approach to maximising engagement and relevance across your social media channels.