In the Overview section of the affiliate marketing campaign, you can get a quick view of your affiliate campaign activity. The dashboard shows essential information on revenue generated and the number of customers invited through your affiliate links.
Add New Campaign
To create a new Affiliate Campaign, click the '+Add' button. This takes you to the campaign editor page.
Revenue Generated
The Revenue Generated tab lets you view the total revenue generated across all campaigns, giving you a clear picture of your overall campaign performance.
Customers
The Customers tab shows the number of customers invited through your affiliates' links. This includes recurring and one-time customers.
Churned
When a lead cancels their subscription, they move into the Churned category. These leads can be reactivated by initiating another checkout or enrolling them again in Stripe. Note that only recurring customers who have cancelled are included in the Churned category; one-time customers are not reflected here.
Leads
The Leads tab shows potential customers who have already filled out the Two-Step Order Form but did not complete the purchase. This gives you useful insight into the performance of your affiliate marketing campaign and helps with effective management of your customer base.
Campaign Table
The Campaign Table gives you an overview of all your campaigns, making it straightforward to manage and monitor their performance. Here's a breakdown of what's displayed in the table.
- Campaign Name: The unique name identifying each campaign.
- Status: The current status of your campaign. Green indicates the campaign is 'Live' and yellow indicates it is 'Paused'.
- Start Date: The date each campaign went live.
- Affiliates: The number of affiliates associated with each campaign.
- Customers: The number of customers invited via the affiliate links.
- Churned: The number of recurring customers who cancelled their subscriptions.
- Leads: The number of customers who have filled out the Two-Step Order Form but haven't paid yet.
- Commission: The % commission assigned to each campaign. It is distributed to every sale an affiliate makes.
- Revenue Generated: The total revenue generated from each campaign.
- More Actions: Edit or delete any of the campaigns you have created.
Edit Campaign
Modify your campaign by selecting this option from the actions dropdown.
Publish or Draft
Update the campaign status to either "Active" or "Paused" by selecting the "Publish now" or "Save in Draft" option.
Clone Campaign
Create a duplicate of an existing campaign, useful for quick adjustments or testing without changing the original.
Delete Campaign
Permanently remove a campaign from your account by selecting this option.
These features support the efficient management and optimisation of your affiliate marketing campaigns, so you can track, modify, and improve your marketing strategies effectively.