🚀 Summary of the Release
We've introduced Opportunity Score for Meta campaigns in the CRM's Ad Manager.
Opportunity Score helps you understand how ready your campaign is before publishing. It reviews your campaign setup, highlights areas that may need improvement, and guides you to the exact section where you can make updates. This gives you more confidence before launching a campaign and helps reduce missed setup issues during the review stage.
✨ What's New?
Pre-publish Opportunity Score for Meta campaigns - You'll now see an Opportunity Score on the campaign Review screen before publishing a Meta ad campaign.
- Shows a campaign readiness score before launch.
- Displays a percentage score with a status such as Low, Medium, or High.
- Helps you quickly understand whether your campaign setup needs attention before publishing.
Detailed improvement suggestions - The Opportunity Score panel shows recommendations across important campaign setup areas.
- Audience: Checks if the audience setup may be too narrow, too broad, or missing important details.
- Budget: Helps identify if the budget may limit delivery or learning.
- Creative: Reviews ad content, media, CTA, destination links, and other creative inputs.
- Tracking: Checks whether conversion tracking and related setup are configured where applicable.
Click-to-fix navigation - Each suggestion is actionable and takes you directly to the relevant section of the campaign builder.
- Click recommendations such as improve creative, refine audience, or review budget.
- Land directly on the area that needs attention.
- Make updates faster without manually searching through the campaign setup.
Prioritised guidance before publishing - The score panel highlights what you should fix first before launching your campaign.
- Surfaces the most important improvement areas.
- Helps you focus on higher-impact fixes first.
- Supports a more confident review and publish experience.
👨💻 How to Use?
- Create or edit a Meta campaign in Ad Manager.
- Complete the campaign setup.
- Go to the Review screen before publishing.
- Check the Opportunity Score.
- Open the score panel to review suggested improvements.
- Click a recommendation to navigate to the relevant setup area.
- Make the needed updates and continue with publishing.
🌟 Why this Feature?
Before publishing a campaign, you may not always know whether your setup is complete or optimised enough to launch. Opportunity Score helps by:
- Making campaign readiness easier to understand.
- Highlighting missing or weak setup areas.
- Guiding you to the right place to make improvements.
- Helping you improve your campaign setup before going live.
- Reducing guesswork during the campaign review process.
⏩ What's Next?
In the coming quarters, we plan to expand Opportunity Score with:
- Continued improvements to Opportunity Score accuracy and recommendation quality.
- Additional polish around score refresh behaviour and loading states.
- Better handling of edge cases across multiple ad sets and multiple ads.
- Future support for post-publish Opportunity Score using Meta-sourced recommendations.
- Potential expansion to other platforms like Google and LinkedIn with separate scoring models for each.
📝 Notes
- Opportunity Score is currently available for Meta campaigns only.
- The score is shown before publishing on the Review screen.
- Opportunity Score is a guidance tool and does not guarantee campaign performance.
- Recommendations do not make automatic changes. You choose which updates to apply.