CJ Challoner Cleaning
AI-powered quoting and call handling for a family cleaning business with 40 years of experience and 2,300+ customers across Leicestershire, Nottinghamshire, and Derbyshire.
Growing pains at 2,300 customers
Manual Google Maps quoting
Every quote required manually measuring properties on Google Maps, calculating areas, and building prices from scratch. Slow, inconsistent, and a bottleneck for growth.
Expensive call answering
Paying Moneypenny for a call handling service that couldn't answer specific questions about services, availability, or pricing. A costly middleman.
Scattered customer data
2,300+ customers worth of data spread across different systems. No single view of customer history, previous jobs, or upsell opportunities.
No systematic upselling
Thousands of past customers who'd happily buy more services, but no way to reach them systematically. Seasonal opportunities slipping by every year.
What we built
Website + Interactive Quote Calculator
A brand new website with a built-in quote calculator. Customers select their property type, services needed, and get an instant estimate — no manual measuring required.
AI Assistant "Barry"
An AI-powered assistant handling both chat and phone calls. Barry answers questions about services, availability, and pricing — replacing the paid Moneypenny service entirely.
CRM Pipeline
Full sales pipeline from enquiry to completed job. Every customer interaction tracked, every follow-up automated, every opportunity visible at a glance.
GoCardless Integration
Seamless direct debit collection for recurring cleaning contracts. Set up once, money arrives automatically. No more chasing invoices.
Automated Upsell Workflows
Smart campaigns that cross-sell services based on what customers already buy. Driveway cleaned? Suggest gutter clearing. Roof cleaned? Offer soffit washing.
Seasonal Remarketing
4 automated seasonal campaigns targeting the existing customer base at the exact right time — spring cleans, autumn gutter clearing, winter roof treatments, and summer refresh.
By the numbers
CJ Challoner went from manually quoting via Google Maps and paying for a call answering service that couldn't answer questions, to having an AI assistant that handles calls and chat 24/7, a website that generates instant quotes, and automated campaigns that sell to their existing 2,300+ customer base every season.
Ready for similar results?
Whether you've got 50 customers or 5,000 — we'll build systems that scale with you. Free 30-minute call, no pressure.