Family-Run Agency, Nottingham
We're NotLuck
and we build systems that work.
A family-run agency based in Nottingham specialising in AI chatbots, voice agents, and CRM systems for business owners who are done with duct-tape solutions.
Real People. Real Place.
Based in Nottingham. We use AI so we can spend more time with you, not less.
Bertie
Strategy & SystemsCo-founder of fillmybelly.com, the UK's third-biggest takeaway platform when Just Eat acquired it in 2012. Spent three years as Director of Global Systems at Just Eat, and held senior roles at DirectApps. Sees the big picture and builds the architecture to match.
Lee-ann
The Human FactorShapes company tone and ensures our chatbots and communications feel human. Because nobody wants to talk to a robot that sounds like one.
Oliver
Code & ConnectionsBuilds the integrations and automations that make everything talk to each other. Manages system data flows so you don't have to think about them.
Values, Lived Daily
These aren't corporate platitudes. This is how we actually operate, every single day.
Straight Talking
No jargon. No waffle.
We give honest feedback on what works and what doesn't. If something's a bad idea, we'll tell you before you waste money on it.
We Build It With You
Built together, live, in sessions.
You're in the room while it gets built, AI agents doing the heavy lifting. No homework, no half-finished systems, no manual the size of a phone book.
Actually Give a Damn
We build things that work.
And we stay until they do. This isn't a transaction. We're invested in your success because your success is our reputation.
Real People, Real Place
Based in Nottingham.
You can visit our office. AI on tap, humans on hand. A human always takes the decision.
From Chaos to Clarity
A simple way of working that gets you live without the usual agency runaround.
Onboard
Our onboarding team and AI pipeline handle the groundwork: accounts, data, domains and pre-work, all sorted before you sit down with us.
Build
Your session with Bertie. Design ideas and live building, time-boxed, so you leave with systems that work rather than a project plan.
Run
You drive it day to day with CRM Club behind you: weekly training, office hours and 24/7 chat.
Systems That Scale
Everything you need to stop firefighting and start growing.
Come Say Hello
We're based in Nottingham city centre. Pop in for a coffee and let's talk about your systems.
King Street, Nottingham, NG1 2AS
Ready to Talk?
We Don't Bite.
Get a quick assessment of your current systems and discover exactly what's holding your business back. No sales pressure, just straight answers.