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Word On The Street

Ideas That Actually Help

Welcome to the part of the internet where strategy has a personality.

Serving up sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).

Scaling, streamlining, or just trying to stay five clicks ahead, there's something to tickle your pickle.

The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out

Lee-ann Cordingley

Published on: 17/10/2025

Social media doesn’t have to feel like poking your eyes out. Here’s our gloriously un-boring guide to showing up online with clarity, consistency & a little bit of sass.

Oliver’s Big Win at the 2025 Apprenticeship Awards

Lee-ann Cordingley

Published on: 03/10/2025

NotLuck celebrates Oliver’s win as Higher Apprentice of the Year 2025 at the Derbyshire & Nottinghamshire Apprenticeship Awards — a proud moment highlighting talent, innovation, and the power of smart CRMs and business automation.

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Lee-ann Cordingley

Published on: 18/08/2025

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

The Story of NotLuck; From Takeaway Pioneers to Game-Changing Strategy

Lee-ann Cordingley

Published on: 04/08/2025

Meet NotLuck — a Nottingham-based creative agency powered by strategy, tech, and family collaboration. We turn big ideas into smart, sustainable results.

Don’t Be That Customer: Mistakes That Sabotage B2B Projects

Lee-ann Cordingley

Published on: 21/07/2025

Learn how to avoid the B2B client behaviours that stall projects, cause stress, and kill momentum. From ghosting to scope creep, we’re calling it out - with tips to improve communication, automate better, and grow stronger partnerships.

The Goldmine You’re Ignoring - How to Reactivate Old Leads and Boost Sales Fast

Lee-ann Cordingley

Published on: 07/07/2025

Your next sale might already be on your list. Reactivation campaigns revive old leads with smart, automated outreach—so you can grow faster without chasing cold ones. Don’t leave money on the table. Let’s bring your list back to life.