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Word On The Street

Ideas That Actually Help

Welcome to the part of the internet where strategy has a personality.

Serving up sharp insights, no-BS advice, and fresh takes on digital marketing, automation, CRM magic, and growing your business without losing your soul (or your Sunday).

Scaling, streamlining, or just trying to stay five clicks ahead, there's something to tickle your pickle.

The Social Media Guide That Won’t Make You Want to Poke Your Eyes Out

Lee-ann Cordingley

Published on: 17/10/2025

Social media doesn’t have to feel like poking your eyes out. Here’s our gloriously un-boring guide to showing up online with clarity, consistency & a little bit of sass.

Oliver’s Big Win at the 2025 Apprenticeship Awards

Lee-ann Cordingley

Published on: 03/10/2025

NotLuck celebrates Oliver’s win as Higher Apprentice of the Year 2025 at the Derbyshire & Nottinghamshire Apprenticeship Awards — a proud moment highlighting talent, innovation, and the power of smart CRMs and business automation.

Why Your Business Needs to Work With AI (Instead of Pretending It Doesn’t Exist)

Lee-ann Cordingley

Published on: 18/08/2025

AI isn’t coming, it’s here. Train it like a puppy: guide it well and it works for you, ignore it and you’ll get left behind. Stop fearing AI—start making it your business ally.

Optimise Your LinkedIn Profile: The No-Cringe Guide to Looking Pro Online

Lee-ann Cordingley

Published on: 28/04/2025

Make your LinkedIn profile pop with real talk, not buzzwords. A human guide to visibility, connection, and showing up like you.

SEO Doesn’t Have to Suck: Easy Ways to Make Google Love You Part 2

Lee-ann Cordingley

Published on: 17/02/2025

You’re seeking SEO brilliance - we gotcha! In Part 2 of our blog, we’re turning up the heat with tips like boosting your website speed, nailing those backlinks, and creating a user experience so slick your visitors will never want to leave. Let’s go!

KPIs Demystified: The No-BS Guide to Metrics That Matter

Lee-ann Cordingley

Published on: 03/02/2025

KPIs don’t have to be confusing or overwhelming. This no-BS guide breaks down the key metrics that actually matter, so you can track what works, ditch what doesn’t, and grow your business without drowning in data.