Don't learn AI. Have it handled.
You did not start a business to become an AI student. We build the whole system, the CRM, the website, the follow-ups, the automations, then we run it with you. One login, one bill, one team on hand.
Setup is normally £297, today £197, a £100 saving. With your first month's £97 that is £294 plus VAT to get going. Then £97 a month. No minimum term.
Business success is not luck. It's systems.
You know AI matters. You do not have a spare evening to figure it out.
You have heard you should be using AI. You have probably already tried a tool or two that promised to save time and quietly made more work. Meanwhile the real jobs pile up.
- Leads come in and sit for three days before anyone replies.
- You post on social when you remember, which is not often.
- You pay £60 to £90 a month for a booking tool, an email tool and a review tool you half-use and never connect.
- Every "quick" admin task eats an hour you did not have.
The problem was never that you cannot learn AI. The problem is you should not have to.
The difference a system makes.
All the tools to run your business. In one system.
Most owners are stitching together six or seven separate subscriptions and hoping they play nicely. We replace the lot with one system that runs your whole back office, and we set it up for you.
Bought separately, that is typically £130 to £200 a month across six or seven tools, based on standard published pricing. With NotLuck it is one bill of £97.
Everything in one place, on one bill, run by one team who actually knows your setup.
AI on tap. Humans on hand.
We have spent the hard hours working out which AI actually earns its keep, so you do not have to. Here is what it does for you once it is running.
Replies that go out while you are busy.
A new enquiry comes in at 9pm. Your system can reply straight away, ask the right questions and book them in, so the lead is warm by the time you see it. This summer that runs free. You stay in control, anything that needs a decision comes to you.
Content, drafted in your voice.
Posts, emails and review requests, written and ready for you to approve. You stop staring at a blank screen and start clicking "send".
A website you can build by describing it.
Tell the builder what you want your site to do and it builds you a working first draft. No hosting to sort, no developers, no technical rabbit holes. Refine it by typing what to change. (How the credit works is in the FAQ below.)
AI-assisted. Human-decided. The clever stuff runs in the background, and a real team is on hand whenever you want one.
Summer of AI: get it running while the AI is free.
Set up before 31 August and the AI inside your system is free for the summer, on top of your £97 plan. It is the actual system running in your account: drafting your content, answering enquiries, building your site.
When the promo ends, the AI moves to simple pay-as-you-go. Your plan stays £97 a month, promo or no promo. No surprise charges.
Every week you wait is another week of leads going cold while someone else follows up on yours.
Offer ends 31 August 2026.
Six months in, the admin came off their plate.
A lot of manual admin to run day to day, spread across separate tools.
Website, CRM and automations in place, with a lot of that manual admin taken off their plate.
"The website, CRM and automations they've put in place have made a HUGE difference to how we run things day to day and have taken a lot of manual admin off our plate. Everything they've built for COLLECTIVE. has been practical, well thought through and delivered quickly."
Tamily Cookson, Strategic Leader, COLLECTIVE.
We set up your whole system for £197.
Normally £297. Today £197, a £100 saving on setup.
You answer a few questions about your business. We build it. It goes live. That is the deal.
This is the onboarding we have refined across 10,500+ client setups, so you arrive to a system that is already built, not a blank account and a long to-do list.
What the £197 covers
- Your account built before your first call. We take your answers and configure it for you: brand, phone number, domain, email and socials. You arrive to a finished system, not a setup session.
- Two focused calls, not one overwhelming one. The first wires up the tech. The second is pure training on the handful of things that make you money fastest, so you finish knowing what to do tomorrow morning.
- Done within 48 to 72 hours of you joining. Not next week, not when it is convenient. Fast, so you are up and running before the doubt sets in.
- 90 days of follow-up that has your back. A short daily email for the first week introducing one feature at a time, then warm check-ins at two weeks, one month, two months and three months.
- Every call recorded and sent to you with a written summary, so you can see exactly how you were set up and rewatch any time.
- Configured around your business, with your CRM, calendars, pipelines and automations switched on and a summary so you know exactly what you have.
Then £97 a month for the system itself
- The full CRM platform, up to three users
- The AI tools, pay-as-you-go (free this summer, see above)
- CRM Club: the community, the playbooks and live chat support that keep it all running
- No minimum term. Stay because it works.
Setup is normally £297, yours today for £197, a £100 saving. Then £97 a month, both plus VAT. On the day you join you pay your £197 setup plus your first month's £97, so £294 plus VAT today. After that, just £97 a month.
What happens the moment you buy
- You get a welcome email and your branded questionnaire within minutes.
- We build your account from your answers, then get you on your tech-setup call to wire it up, usually within 48 to 72 hours.
- Your system goes live, and your training call walks you through the few things that will make you money fastest.
- You start using it, with 90 days of check-ins and a team on hand whenever you need us.
If your system isn't live within 14 days, we refund the setup fee.
The backbone that keeps your system running.
CRM Club
CRM Club is where your system stays current. Every new automation we build, every playbook, every AI tool we add to the stack lands in your account through Club. There is live chat support the moment something needs a human, a community of UK owners running the very same system, and group sessions to keep your setup tuned.
NotLuck Labs
NotLuck Labs is the free resource vault and the proving ground. Prompts, templates, swipe files and quick wins, ready to use. It is also where new tools get tested before they ever touch your account. Join Labs free, see how the system works, then step up to the full setup when you are ready.
The tools run your business. The people behind them keep it running.
Real businesses, running on it.
"We had so many bottlenecks and issues I didn't even realise were issues until I met Bertie and the NotLuck team. They've revolutionised my business with the CRM and automation they've created for us. We've now got more time to focus on growing the business instead of mundane admin tasks. If you run any kind of business, I would 100% recommend just having a conversation with Bertie, I can guarantee he'll figure out a way to make your life easier!"
"The CRM has made my life as an Operations and Business Development Manager so much smoother. Automations, kanban boards, pipelines, an absolute dream and not clunky at all. I've worked with a few CRMs in previous roles and it's the best one I've ever worked with."
"They listen, take time to understand how things work in the real world, and then build systems that make sense. What I've especially appreciated is that they don't overcomplicate things or push shiny tech for the sake of it. If you want smart systems built by decent people who care about doing things properly, I'd happily recommend NotLuck."
The things you are quietly wondering.
I am not technical. Will I cope with this?
We run the technical side. Your job is to answer a few questions and click approve. We build and configure the whole thing, and the training call walks you through using it. If you can send an email, that is all the skill you need.
How much of my time does this take?
A short questionnaire, two recorded calls, and approving your first batch of content. The building is on us. Most of your involvement is over in the first week.
Is the AI replacing me or my staff?
No. The AI handles the repetitive work in the background; the decisions stay with you. AI on tap, humans on hand. You always choose what goes out.
What if I want to leave?
No minimum term and no lock-in. You stay because the system is earning its keep, not because a contract says you must.
What does it actually cost, all in?
£197 to set it up, then £97 a month, both plus VAT. On day one you pay your £197 setup plus your first month's £97, so £294 plus VAT. The AI is free this summer; after that it is pay-as-you-go on a small wallet you top up, and we show you exactly how that works. No minimum term.
Is the website builder really included?
Yes. It runs on a monthly credit, then pay-as-you-go beyond that. You describe the site you want and it builds you a first draft. We set the first one up with you. The replies your system sends also run pay-as-you-go after the summer promo, a few pence per reply from a small wallet we set up for you.
Who actually does the setup?
Our onboarding team. We build your account from your answers, then run two recorded calls: one to wire up the tech, one to train you on what matters most. It is usually done within 48 to 72 hours of you joining.
After that, a short daily email for your first week and check-ins at two weeks, one month, two months and three months, so it keeps working long after launch.
Stop juggling tools. Have your business handled.
One system to run the lot, set up for you for £197, then £97 a month. The AI is free for the summer if you start before 31 August. You did not start a business to manage software. Hand it over.
If your system isn't live within 14 days, we refund the setup fee.
£294 plus VAT today (£197 setup plus your first month), then £97 a month. No minimum term. Our team on hand from day one. Offer ends 31 August 2026.
Business success is not luck. It's systems.
Tell us where to start, and we'll get you going.
Leave your details and your main goal. We'll be in touch to confirm your £197 setup and book your first call. No payment is taken on this form, we sort the £197 setup plus your first month's £97 with you once we've spoken.
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