Your worst manual job. Working software by evening.
One day with Bertie, online or in the room. We confirm the list at nine, build it live while you decide, and you leave at five with it running. If the clock beats us, we finish the list at no extra cost, on a date we agree with you.
The short answer
Who can build my CRM, automations and AI phone answering in a day?
A NotLuck build day is around eight hours with Bertie, online or in person in Nottingham, and it ends with the build live rather than specced. The basics, a sales pipeline, missed-call text-back, booking reminders and review requests, are installed and connected on a free onboarding call before the day. The day itself goes on work specific to the business: an AI chatbot trained on it, bookings and payments set up around how it sells, messy data merged, or an AI receptionist answering the phone nobody could get to. A full build day is £2,950 +VAT and a part build day, around four hours, is £1,800 +VAT. The CRM platform is separate at £97 +VAT a month.
- Full build day
- £2,950 +VAT, around 8 hours
- Part build day
- £1,800 +VAT, around 4 hours
- Where
- Online, or in person in Nottingham
- Typical build
- AI chatbot, bookings and payments, data tidy-up, AI receptionist
- Before the day
- Free onboarding call: phone, WhatsApp, email domain and calendar connected
- Ends with
- The build live, not a specification
Three numbers. That is all of it.
No project fee, no hourly rate, no invoice for the bit that overran. So a new customer's first Full Build Day is £2,950 with onboarding included, then from £97 a month, all + VAT. Calls, texts and AI you use are paid from a small top-up wallet at the published rates.
In a day, or spread over a few weeks.
Online or in the room. You arrive with a mess and leave with it running and trained on it. Best when you can clear the day and want it done.
The same work and the same price, in sessions at times that suit you. Best when you're on the tools three days a week and a whole day off the floor is not happening.
Say which when you book. And if you'd rather start with less, tell us which parts matter most and we'll rework it to a smaller shape and a smaller price. We'd rather build you the right half than sell you a whole you didn't want.
Three sizes of day
Ninety minutes one-to-one with Bertie. Diagnose, set the roadmap, ship one real build live.
- Ninety minutes, one-to-one
- Diagnose and set the roadmap
- One real build shipped live
Around 4 hours with Bertie. One or two priority builds shipped live.
- About four hours
- One or two priority builds, shipped and tested
- Best for a single broken process
Around 8 hours with Bertie, online or in person. Your CRM built in a day.
- Nine till five
- The whole green list built, tested and trained on
- Your CRM, or your whole operation, running by evening
Build sessions are for CRM Club members and customers who have completed onboarding, because a build day on an unconfigured account wastes your money. New to NotLuck? A free onboarding call with our CRM specialist, not Bertie, comes first and connects everything before the day, so a new customer's first full day is £2,950 + VAT with onboarding included.
What you're actually paying for.
It looks easy on the day. That's because most of the work happens before you arrive, and the rest happens with you in the room. Here is all of it.
- A prep guide the moment you book: what to have ready, what to expect.
- You send the brain dump. A voice note is fine. A whole community dashboard we built started as voice notes.
- Your list turned into greens, ambers and reds, in writing, before a minute of building is paid for.
- Your free onboarding call: phone number, WhatsApp, sending domain and calendar connected, and the standard automations switched on.
- Your contacts exported, deduplicated and imported.
- Branding, templates and calendars pre-built, so the day starts at "does this look right?" not "what's your logo?".
- Everything in 72 hours before, or we move the date rather than waste your money.
- Nine o'clock: the green list agreed, in writing. That is the promise.
- Built top item first, live, while you watch and decide.
- Tested with your real data: real contacts, real enquiries, your own phone.
- Anything that answers customers for you is approved by you before it goes near one.
- Training as it's built, so you leave running it, not reading about it.
- Finished early? We keep building down your amber list. The day is yours till five.
- Walkthrough guides built around your own setup, to go back to.
- Anything on the agreed list the clock beat: finished at no extra cost, on a date we agree with you.
- Seven days to tell us if something doesn't work as agreed. We fix it, free.
- Your ambers and reds written up as a roadmap, so next time starts with an agenda.
- After the snag window, CRM Club support carries on. For ongoing changes done for you, there are retainers.
- Weekly training, office hours and 24/7 chat through CRM Club, on every plan.
The promise.
The traffic lights keep it honest
Pick your greens from this
The basics are done before you arrive: our standard set is installed and connected on your free onboarding call. The day is for the work that is specific to you. Hours are a guide, set on the generous side.
- A sales pipeline from first enquiry to closed
- Every new enquiry acknowledged, logged and chased if nobody replies
- Missed-call text-back
- Booking confirmations and reminders by email and WhatsApp
- No-show and cancellation follow-up
- Review requests after every appointment
- Quote follow-up and stale-deal alerts
- Invoice sent and paid messages
- After-hours auto-replies
- A contact form and a discovery-call calendar
- A dashboard of the numbers that matter
- Your phone number connected, so missed-call text-back is live
- Your WhatsApp number in the same inbox
- Email sending from your own domain
- Your calendar synced and your booking link live
- The chat widget on your website, and your social inboxes connected
- A clean contact list imported
A Part Build Day holds about three and a half hours of this, a Full Build Day about seven. Want to add it up? Plan your day.
What a day actually ships.
Taken from our own build logs and commit history: one real build each, not averages. The groundwork is staged before you arrive, which is why these read in minutes and hours rather than weeks.
The same money, three ways to spend it.
- Discovery calls, a build queue, revision rounds, a handover deck.
- A bigger project scope, more meetings, and weeks before anything is live.
- You write the content and make every decision by email.
- A system half handed over that only the agency understands.
- Free, apart from your evenings.
- YouTube, trial and error, and the settings page you keep meaning to go back to.
- Hours learning the platform before anything useful is built.
- The same money as the agency, in one day.
- You in the room for every decision, the founder next to you.
- Groundwork staged in advance, so the day is all building.
- You leave running it, with walkthrough guides and a written roadmap.
Days like this have shipped
For twenty years I had the ideas and someone else had to build them.
I launched a takeaway platform in 2006 off a rough presentation, because I could not write a line of the code it needed. Just Eat bought it in 2012. I was a director on their UK management team when the company floated, with equity in it, and then moved onto the global side. Every one of those jobs was the same job: work out what should exist, then persuade a development team to build it.
I never went to university. I have raised money for other people's businesses and put my own into a few. A couple went nowhere, and those taught me more than the ones that worked.
What changed is that I can finally build it myself, the same day I think of it. That is the whole of NotLuck. The scarce thing was never the building, and it certainly isn't now. It is knowing which thing is worth building, and what happens the month after.
So when you turn up with something you are excited about, I know exactly what that feels like. I spent two decades on the wrong side of it, waiting on someone else to make the thing real. You will not be waiting.
Not for everyone.
Asked before every booking
Just a ballpark, so I know if we can keep chatting?
What actually fits in one day?
What if we don't finish?
Is onboarding charged separately?
What are the monthly charges after?
What about AI and messaging charges?
Can I approve the AI before it goes live?
What testing, training and support are included?
If I cancel later, what do I keep?
I can't give up a whole day.
Do I need to be technical?
Online or in person?
Bring the job you dread.
Not ready to book? Send Bertie a voice note about it on WhatsApp. He comes back with what a day would build and what it would cost. Free, no call needed, no decision to make.